Questionnaires are an integral part of research, allowing us to collect data that can reveal the hidden truths about people. But they’re not without their limitations.
Questions can be self-administered, with participants answering all questions themselves, or researcher-administered, where the research team interviews a sample of respondents by phone, in-person, or online. Self-administered questionnaires tend to have lower response rates than researcher-administered questionnaires, due in part to the impersonal nature of mailed paper surveys and automated telephone menu systems.
Web-based surveys offer a range of advantages, such as a greater reach than surveys conducted by mail or telephone and the ability to engage an international audience...
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