Cybersecurity is a key component of any business. Business leaders should implement these systems with caution and be proactive, as they may be targeted by cyberattacks. Business development includes looking for new opportunities, developing and maintaining connections with customers, entering strategic alliances, and preparing strategies to boost profits. It impacts nearly every department within a company from HR to marketing.
To answer the research question, “How does a company’s use of cybersecurity technology affect its performance?” we examined the impact of different technological environmental, organizational and other factors on an organization’s intentions to adopt these technologies. We specifically used the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these elements on organizations’ decision to adopt cybersecurity-related technologies.
The TOE framework is comprised of four elements: (1) perceived usefulness, (2) perceived ease of use, and (3) observational capability. We discovered that these three factors have influenced the intentions of companies to adopt cybersecurity techniques and also their performance. In addition, competitive pressure and assistance from vendors were also a factor on the companies’ willingness take on these technologies.
Cyberattacks are more frequent than ever and can cause serious damage to a company’s reputation, financial standing, and operational capabilities. The latest cybersecurity technology is able to help businesses avoid being harmed and boost their financial performance. It’s time to change in mindset, from seeing https://pebblefuturefest.com/secure-viewer-and-watermarking-protect-your-sensitive-documents/ cybersecurity as a costly defense expense to accepting it as a vital business function that drives growth.
